Short-Term Rental Interior Design
Design
ROI by Design
We believe that exceptional design is key to creating unforgettable short-term rental experiences. Our design approach combines functionality with aesthetic appeal, ensuring every space is both visually stunning and perfectly suited to meet the needs of modern travelers. The right design brings more bookings which means a higher Return on Investment.
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Property design consulting
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Source furnishing
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Photoshoot guidance and staging
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Property analysis per design
Hospitality, Rooted in Experience
Who We Are
At In The Sun, we believe five-star stays aren’t about fancy buzzwords — they’re about showing up.
That belief comes from experience, from family, and from being deeply rooted in St. Augustine long before this became a business.
I’m Seth Balogh. While I’m originally from Michigan, St. Augustine has been part of my life since childhood. I’ve vacationed here for as long as I can remember, had family living here my entire life, and learned to swim, surf, boogie board, and fish along these beaches. This place shaped who I am — and ultimately, how we approach hospitality.
In 2022, my wife and I began our real estate journey with the same trust many owners place in property management. That trust was broken. What we experienced was hands-off oversight, poor communication, and a lack of care for both the home and the guests — something we knew immediately didn’t align with how we wanted our family’s investment treated.
So we did what felt natural: we stepped in ourselves.
Together, as a family, we learned what true hospitality looks like. We focused on meticulous cleanliness, immediate communication, and the small, thoughtful details that make guests feel genuinely welcomed — especially families traveling with children, just like ours. Through that process, we realized there was a clear gap in the St. Augustine market.
Owners didn’t need another property manager.
They needed a team that cared as much as they did.
That’s how In The Sun was born.
Today, In The Sun is a family-driven hospitality company built on trust, responsiveness, and accountability. We combine thoughtfully designed homes, obsessive cleanliness, and near-instant guest support to create stays that families actually feel. With 381 five-star reviews and counting, our reputation reflects the care we put into every home and every guest experience.
This isn’t hands-off hosting.
This is hospitality done right — built together, as a family.
Property Designing for Short-Term Rentals
Our short-term rental design services are built to drive higher bookings, stronger reviews, and measurable ROI. By combining strategic property design, functional layouts, and visually compelling aesthetics, we create vacation rentals that stand out in crowded Airbnb and Vrbo markets. From design consulting and furnishing to photo-ready staging and layout analysis, every design decision is made to attract modern travelers, increase nightly rates, and maximize long-term return on investment.
Property Design & Styling
Our property designing services transform your short-term rental into a visually compelling, guest-ready space built to stand out in search results and booking platforms. We design with both aesthetics and performance in mind—balancing style, comfort, and durability to create spaces guests instantly connect with. From layout optimization to cohesive design themes, we ensure every detail enhances the overall experience and positions your property to compete at a premium level.
Design That Drives Bookings
Great design isn’t just about looking good—it directly impacts click-through rates, booking conversions, and nightly rates. We strategically design spaces that photograph beautifully and resonate with your target guest, whether that’s bachelorette groups, families, couples, or corporate travelers. By aligning design choices with market demand and guest expectations, we help your property attract more attention, stand out from competitors, and convert browsers into bookings.
Furnishing, Decor & Layout Planning
We handle the entire furnishing and styling process, from concept to execution. This includes furniture selection, decor sourcing, layout planning, and room-by-room styling to maximize space, flow, and functionality. Every item is chosen with short-term rental performance in mind—durable materials, easy maintenance, and cohesive aesthetics that elevate the guest experience while protecting your investment long-term.
Photo-Ready & Brand-Focused Spaces
Your property’s design plays a critical role in branding and marketing. We create cohesive, photo-ready spaces that translate beautifully across listing photos, social media, and direct booking websites. From statement walls and lighting to thoughtful color palettes and textures, our designs are built to tell a story—one that guests remember, share, and return to. The result is a distinctive, professional look that supports stronger reviews, repeat stays, and long-term brand equity.
